( SERVICES )

Low-key house pulses in the background and stovetop coffee is gulped by the mug-ful. The creative juices start flowing. Within this setting, we craft stories, weave words and sow the foundations of a strong brand. Always down-to-earth and honest so you can focus on what you do best.

DILETTANTE’S SERVICE LIST:

1. The Brand

( TONE OF VOICE )

Whether you're an existing brand looking for a refresh or a new business ready to glow, our favourite task is digging into the nitty-gritty. Shovel in hand, we go deep, unearthing the soul of your business to develop a tone of voice and style guide that personalises everything you say and do. This is your brand bible for all communications – a jumpboard for social media, digital marketing, print and more.

  • Brand Personality & Tone

  • Audience

  • Competitor Analysis

  • Key Messages

  • Word Bank

  • Style Guidelines

  • TOV Examples

2. The Necessities

( WEBSITE COPY )

Inform, engage, and convert with a generous helping of brand personality (all the better to stand out from the crowd). We don't do fluff, just purposeful letter combos to plant your story and get your audience clicking. Exit the flop era and enter the green; prepare to evolve, no matter what stage your business is at.

  • Tone Of Voice Analysis (as above)

  • Taglines

  • Core Pages (including Home, About, Product/Services)

  • Call To Action Recommendations

  • Optional Extras: blogs/journal articles, additional product descriptions and pages (FAQs, Team Bios, Sustainability Practices, etc.)

( SOCIAL MEDIA )

Here, we get real creative and real fun. Amplifying your voice via socials, we remove caption writing stress and second-guessing, focusing on engaging your community and growing your following organically. It's natural (and it's imperative). This is your comprehensive socials package designed for the small, the start-up, the busy, and the rapidly evolving.

  • Tone Of Voice Analysis

  • Social Style Guidelines

  • Content Pillars

  • Hashtag Recommendations

  • Content Calendar

  • Caption Writing

  • Post Planning

3. The Basics

( CONSULTING )

For the burgeoning business or brand requiring a helping green thumb. Keep the execution in-house – only make it more directional – with a social media consulting session. Minimise the initial workload with strategic guidance and an understanding of the landscape; come away with content ideas, a calendar template and best-practice communication tips. Build your community and nurture your brand.

  • One-Off Social Media Consulting Session, including:

    • Social Strategy

    • Posting & Scheduling Tips

    • Hashtag Recommendations

    •  Content Pillars Thought Starters

    • Easy-To-Use Templates

4. The Extras

( CONTENT MARKETING & AD-HOC )

There are so many wordy avenues – and we love them all (including the very left-of-field). Take your brand to the next level with rounded-out copy and content, meeting your audience where they are, from email newsletters to blogs, press releases, advertorials and more. Your voice at every touchpoint. You're unmissable, you.