WHY DILETTANTE?

Short answer: it’s among my favourite words.

Long answer: Dilettante is a story in itself. Referencing an interest in everything, always seeking answers and becoming a sort-of armchair expert, the term embraces the inclusive and approachable mantra this business and its copy/output are all about.

WHAT IS YOUR COPY PHILOSOPHY?

Ultimately, it’s the Dilettante belief that there is a story in everything – including every industry and every business. Our copy and creative projects deliver authenticity, focusing on meaningful relationships, cancelling pointless posting and building long-term sustainable brands that are focused on more than just the numbers.

WHY SHOULD I PAY FOR COPYWRITING?

We’re all familiar with the FOCW (Fear Of Caption Writing) that keeps us up at night and prevents a regular social media schedule. Or a functioning, converting website, for that matter.

It is Dilettante’s role to dissect your business – understanding the ins, outs and all in-between – to get those thoughts, beliefs and captions on the page (and actually post them). We frame your words in a way that makes sense to you and your customers. We help you to catch up on those zzz’s. 

WHAT INDUSTRIES DO YOU WORK WITH?

While we lean towards local, evolving brands in the hospitality, lifestyle and wellness spaces, nothing (and nowhere) is off-limits for Dilettante. It all comes back to our name – we are fascinated by anything and everything. Our words translate across the industries, adjusting the tone of voice and language style as required.

HOW DO WE START THE COPYWRITING PROCESS?

It’s as simple as getting in touch via email (or contact form). Share some basic information about your business and the services you’re eyeing, and we will take it from there with a clear outline of pricing, deliverables and additional details.